A trademark is a sign which identifies products/services of a particular source from those of others. Registration of trademarks allows to prevents confusion by providing the right to exclude others from making, using, selling, offering for sale, or importing (similar) products/services bearing a confusingly similar trademark. The registration term is in principle indefinite provided the trademark is used and subject to the payment of renewal fees every ten years.
A trademark needs to be distinctive for the public. Hence, descriptive, misleading and too simple or too complex signs cannot be registered. Further, signs that will cause confusion with earlier trademark registrations are also not allowed. Registration requires a list of goods and services in accordance with the Nice classification for which the trademark will be used and the registration only remains valid if the sign is actually used for said goods and services.
Trademark registrations in the Benelux come in three variants:
USING TRADEMARKS IN YOUR ADVANTAGE
A question could be: why should I register my trademark, especially when I already use it for a long time?
ADDED VALUE TRADEMARK ATTORNEY
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